I don't know the real story behind Kopi Luwak, the world's most expensive coffee ($50 per cup!) made from coffee beans that have been swallowed and then excreted by the Indonesian Asian Palm Civet (for real... I couldn't make this up if I tried) but I would like to think it goes something like this:
One day a couple of poverty-stricken Indonesian locals were walking in the forest. They were particularly grumpy from a day of working in a hotel catering to rude Western tourists for a minuscule wage. One of them spots a pile of Asian Palm Civet excrement and says: "You know, I bet you that I can not only make those rich bastards eat shit but pay for the privilege too..."